Deciphering "Made in Germany" in three dimensions

Germany, with a population of only 80 million, has 2,300 world-class brands with excellent quality made in Germany.

To some extent, it represents Germany's national image. However, the achievements made in Germany can be achieved today are not achieved overnight.

129 years ago, the British Parliament passed an amendment to the 'Trademark Law',

It is required that all German imported goods entering the British mainland and colonial markets must be marked 'Made in Germany'.

'Made in Germany' was actually an insulting symbol at the time.

After more than one hundred years of hard work, today, the manufacturing industry accounts for 26% of the German national economy.

As a strategic development direction to enhance traditional manufacturing, Germany began to implement the 'Industry 4.0' national strategy in April 2013.

It is hoped that Internet technology will be applied in all aspects of manufacturing in the future to visualize the connection between digital information and the real society.

The production process and management process are fully integrated, thereby realizing a 'smart factory' and producing smart products.

German 'Industry 4.0' National Strategy

Vocational education-the cornerstone of talent 'Made in Germany'

The success of 'Made in Germany' is inseparable from high-level skilled workers. As an industrial country with relatively poor resources, the German government realized that

The development of the country's manufacturing industry must rely on well-educated skilled workers, and this depends on the developed vocational education in Germany.

The biggest feature of German vocational education is the establishment of 'dual track' vocational education, that is, vocational education is jointly carried out by schools and enterprises.

Among them, the school is the 'one track' and is responsible for teaching professional theoretical knowledge; the enterprise is the other 'track' and is responsible for arranging students to practice and train in the front line.

In the process of promoting the 'dual-track' vocational education, the German government has formulated graduation assessment standards for more than 350 occupations to ensure the high quality of vocational education and technical personnel training.

At the same time, skilled workers also enjoy a high social status in Germany, generous occupational income and broad space for career advancement.

Students are explaining their works at the competition site of the German BEO vocational school competition

Therefore, currently in Germany, about 70% of young people will receive a 'dual track' vocational education after graduating from secondary school.

It is these highly qualified skilled workers who turn the R&D blueprint into exquisite products and put them on the market.

Help 'Made in Germany' establish an unparalleled brand and reputation in the global market competition.

 Hidden champion-the cornerstone of competitiveness 'Made in Germany'

When it comes to 'Made in Germany', people first think of large global companies such as Siemens and Volkswagen.

But in fact, the 'hidden champion' with the highest number in the world is where the real competitiveness of 'Made in Germany' lies.

Herman Simon

Since 1986, 'Father of Hidden Champions' Hermann Simon has noticed: The strong competitiveness of German export trade and the overall economy,

This is mainly due to small and medium-sized companies, especially some small and medium-sized enterprises that are in a leading position in the global market but are not well known to the public.

He called this type of SMEs 'hidden champions' and developed three metrics:

First, the market share ranks among the top three in the global market, or ranks first in the continent where it is located;

Second, the annual operating income does not exceed US$5 billion;

The third is the low social visibility.

These 'hidden champions' in Germany are global market leaders in their product fields.

They focus on certain narrow markets, seek depth but not breadth in the industry they are engaged in, and start 'deep cultivation' from a seemingly inconspicuous market segment.

Continuously accumulate technology and product advantages, and eventually become the industry leader on a global scale.

The annual statistics of the German Federal Patent and Trademark Office show that among the top 50 companies in Germany in terms of patent applications, 'hidden champions' have always accounted for 1/3.

Since 1995, Germany's 'hidden champions' have grown at an average annual rate of 10%, which is now more than six times that of 20 years ago. For more than 20 years,

More than 1,300 German 'hidden champions' have created more than 1.5 million new jobs. In terms of operating income, these 'hidden champions' have produced approximately 220 billionaires (Euro).

Craftsmanship-the cultural cornerstone of 'Made in Germany'

The spirit of craftsman means concentration and dedication, it means excellence and meticulous crafting, it means respect and abide by standards and rules, and a sense of responsibility and pride for high-quality products.

The craftsmanship spirit can be found anywhere in the world, but it is rare that it has been cultivated and accumulated for hundreds of years in Germany and internalized as part of the overall national culture and national character.

Of course, if only the formation and inheritance of the German 'craftsman spirit' is attributed to its national culture, it would be biased, and the institutional factors cannot be ignored either.

On the one hand, through industry self-discipline and government regulation, Germany has created an internal environment for the inheritance of the 'craftsman spirit'.

The German manufacturing industry has a historical tradition of industry self-discipline. German handicraftsmen in the Middle Ages have formed various guilds,

And formulate some rules and regulations to ensure that the craftsmen in this industry 'should be responsible for the quality of the goods' and 'have the ambition not to sell defective goods'.

In the view of the guild, this is the moral obligation, social responsibility and professional honor of the craftsmen in this industry. Now the German government is also using various industry organizations,

Establish a rigorous industrial standard and quality certification system, and ensure the implementation of the standard through strict supervision and penalties.

On the other hand, Germany has enacted strict patent law, trademark law, competition law and other laws to maintain a fair competitive market environment.

Create an external environment for the inheritance of 'craftsman spirit'. In a market, if those who produce counterfeit and shoddy products are not effectively supervised and punished,

A market environment in which bad coins are eliminated from good coins will be formed, and industry practitioners will lose their enthusiasm and soil to stick to the 'craftsman spirit'.

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